Ian Landsman’s 4 Rules for the Practical Entrepreneur

Ian Landsman just wrote a great little piece outlining

4 criteria to evaluate a new product against

. I’ll take the bait and evaluate our new product in this context.

1. Fragmented Market

Pass - I’d say that the project management thru-the-web market is highly fragmented without one clear dominant vendor yet.
The desktop project management market is dominated by Microsoft, but we’re not competing with them
– rather, we complement them by integrating with them.

2. Business Before Consumer

Pass - we’re only targeting business. I can’t even imagine what a consumer-oriented multi-person project is.

3. Clear and Simple Revenue Model

Pass - we have a really simple table summarizing
our prices and product options.

4. Dog Food

Pass - we’ve been using our own stuff for a while now. And it really is great advice
– when we initially cut over to using our system, we found a bunch of bugs and missing features.

In summary, we pass all 4 rules!

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